Founder, operator, AI coach
Work
By day I’m an operator. I’m a co-founder and the COO of two companies built by a small team in Israel, and I coach people who want to work with AI the way I do.

Co-founder and COO
BrightLeaf Giving
It started with two of us who wanted a better way for people to give and to raise money for good causes. My co-founder, Boruch Itzkowitz, brought the idea, the people, the connections, and the first system. I built it into a full platform and took the operations to a whole new level.
Through our partner fiscal sponsors, a community fund, a campaign, or an education fund can take tax-deductible donations before it has the connections or the structure to go it alone. I think it is the best grassroots fundraising platform there is, hands down. I care about it because I believe in the work, and because I enjoy the technology.
Visit brightleaf.givingCo-founder and COO
BrightLeaf Digital
The team that builds the platform BrightLeaf Giving runs on. We also make GravityOps, a suite of plugins for Gravity Forms and GravityView, and take on WordPress development.
Visit brightleafdigital.ioOne on one or with your team
AI coaching
I use AI all day, every day. Both companies run on agents and automations I’ve built with it: a shared institutional memory, voice receptionists, workflow automation, a good deal of the code. The leverage is astounding.
It is not infallible, and I’ve never had a conversation with an AI where I didn’t have to correct it in some way. I coach founders, operators, and teams who want that leverage and want to keep their own judgment in charge of it.
The first thing I teach is LEAD: list everything you do, eliminate what doesn’t need doing, automate what repeats, and delegate the rest, to people or to agents. That is the foundation of working well with AI.
Selectively
Strategy and systems
I take on consulting in the awkward middle between vision and execution: strategy, systems, and translation work between people who need to build something together.
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